Why COMPANIES Should Sponsor the Yooper Bowl

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For companies with a footprint in Michigan’s Upper Peninsula, sponsoring the Yooper Bowl is more than a marketing opportunity — it’s a meaningful investment in the people and places you already serve. The Yooper Bowl taps into a unique blend of fierce loyalty, cultural pride, and community resilience that defines the UP. With passionate, place-based storytelling and Yooper engagement at its core, the initiative offers unmatched brand alignment for companies that value authenticity, loyalty, and local impact. By sponsoring the Yooper Bowl, your company will:

Aligning with a cherished regional tradition — where your employees, customers, and neighbors come together to celebrate football, family, and fun.

Your support will be visible and tangible in ways that highlights your commitment to the communities where you do business.

A portion of your investment will be reinvested into small businesses, schools, and nonprofits across the UP in the form of Yooper Bowl grants.

Generous logo placement on our website and all marketing and signage created for each game, and maybe the playoffs should we be that lucky!  As the program grows we will seek to co-branded merchandise, regional media coverage, community events, and digital content tied to game day excitement.

Support for this high-profile, high-impact initiative that blends entertainment with and social good - create the kind of long-term brand goodwill that money can’t buy — rooted in loyalty, legacy, and local love. Don’t just advertise in the UP. Stand with it.