Host aN Event – Celebrate, Connect, and Give Back

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Hosting a Yooper Bowl event is a fun and meaningful way for local and regional businesses to rally their community, spotlight their brand, and support a great cause. Whether you’re a brewery, restaurant, university, club, or community organization, joining the Yooper Bowl celebration puts you at the center of one of the UP’s most spirited traditions — all while helping raise funds for local schools, nonprofits, and small businesses. Some fun ideas include (but aren't limited to):

Tap a limited-edition “Rivalry Red” or “Gridiron Grit” beer, offer game-day flights, or host a football trivia night. 

Create themed menus with dishes like the “Lambeau Leap Burger” or “Honolulu Blue Cheese Fries.” Offer football-themed food and drink specials with proceeds supporting the cause. We could brainstorm specials such as:

• Custom cocktails, coffee blends, or desserts named after iconic plays, players, or Yooper slang
• Branded merchandise or “team pride” gear with a portion of sales donated
• Prize raffles, silent auctions, or “round-up” donations at the register

Host student-led watch parties, tailgate competitions, or “rep your team” contests with giveaways and raffles.

Organize cornhole tournaments, costume contests, or family-friendly Game Day festivals.

Support for this high-profile, high-impact initiative that blends entertainment with and social good - create the kind of long-term brand goodwill that money can’t buy — rooted in loyalty, legacy, and local love. Don’t just advertise in the UP. Stand with it.