Two Rival Teams. One Peninsula. CHARITY EVENTS GALORE.

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The YooperBowl Charity Fund celebrates the legendary Packers–Lions rivalry by bringing fans together at spirited events and local activities - raising funds that directly support specific community needs across the U.P.  

The United Way of Marquette County is our charitable partner and we expect, but are not limited to helping:

• Seniors get meals, transportation to medical appointments, snow removal, etc.
• Youth and families address food insecurity, mental wellness and learning obstacles for our young people,
• Public schools close funding gaps for needed programs,
• Development centers provide economic mobility for low-income families,
• Hospice centers provide grief services, and
• Much, much more…

In 2025, game two was on Thanksgiving Day so we took a break and are gearing up for a lively two-game celebration in 2026! 

To that end, we’re recruiting local bars, restaurants, coffee shops, regional companies, and small businesses across the U.P. to become an official YooperBowl Watch Party Location or Regional Host. 

Join Blackrocks Brewery, our flagship host in Marquette, in bringing the celebration to communities across the peninsula. While exact game dates won’t be released until June, we’ll work closely with each host to plan so you’re fully prepared when the schedule is released.

By signing up NOW for YooperBowl 2026, you will help us build momentum to attract high-profile iconic brands from lower Michigan and Wisconsin to invest in this charitable fund for exponential impact! 

And… hopefully we will get big enough and loud enough to engage the NFL and NFL players in the effort. Who knows – maybe we’ll have a U.P. highlight and shout out during pre-game or halftime shows in the future! 

(Thank you New York Times for the tee-up!)

What’s In It for You?

As a watch party location or host – your participation will draw new customers, build goodwill, and boost visibility of your company and brand.  You will give back in support of U.P. nonprofits, schools, and small businesses. You’ll be part of a movement that celebrates local pride, grit, and positive community involvement. 

A Win-Win Opportunity!

All are welcome – Bars, restaurants, coffee shops, local charities, regional companies, grocery stores, or universities! Some ideas include hosting game-day specials, team-themed menus (Green & Gold vs. Honolulu Blue cocktails, special coffee blends, or signature burgers), trivia contests, swag sales, watch parties, and pre-post-game shenanigans – all creative ideas are welcomed and encouraged! 

We seek a minimum pledge of $1000 per game, or $2000 in total to be included as an official watch party location. You can choose to host just one party, but the minimum pledge remains the same. As a watch party destination, you will receive a premium party kit (stickers, signage, giveaways, and swag) plus logo placement on media and web promotions. We will also work with each location to customize a memorable, community-driven game day experience—with plenty of Yooper spirit.

We recognize that some groups will want to support this effort, but won’t be the right organization to host a watch party (i.e., regional corporations (mines and such), universities, charities or family foundations). We encourage pledges that can be offset by corporate generosity, employee matches, appreciation day activities, raffles, or halftime donation drives.

Each level offers logo placement on media and web promotions with executive interviews for media engagements as appropriate. This is a fundraising effort to benefit U.P. communities – We ask regional hosts will pledge a minimum contribution at the following levels, and we will customized benefits accordingly. Let’s have fun with this - We are able to target funding into specific cities or causes, offer incentives/prizes for team-specific wins, and other creative approaches.

1.  Legendary (GOAT) Level:  $10,000

2.  Hall of Fame Level:  $5,000

3.  Rivalry Level: $2,500

4.  Fan Club level: $1,000

Note, based on momentum we gather here in the UP, an aggressive approach to attracting brands such as KwikTrip, Ford, Culver’s, NFL teams & players, and Meijer will follow - 

Be part of something special. 

Support for this high-profile, high-impact initiative that blends entertainment with and social good - create the kind of long-term brand goodwill that money can’t buy — rooted in loyalty, legacy, and local love. Don’t just advertise in the UP, Stand with it. 

Contact us with questions!  Sign-up no later than December 30th to ensure your spot in the 2026 line-up. 

(Pledge Now - Payment due in May and June 2026.)